Web Development

• Web Development
  • Content Management
  • Example Web Sites
• Web Site Optimization
• Text Link Ads
• Marketing Analysis
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Effective web sites are both consumer and search engine friendly. To stand up well in search engines content is important, as is the architecture of the site. By involving Advance Web Marketing early in the process, we can help build a site that is visually attractive, marketing focused and easy to maintain.

Whether we use our design partners or work with your in-house designers or advertising agency, Advance Web Marketing's team approach ensures that your site conveys your sales message while also standing out in the search engin

Standards Based Approach

We work with designers to incorporate web standards into your pages' code, validating the pages against W3C standards for both proper HTML code and CSS (cascading style sheets). One immediate benefit is that your site is more easily read by search engine robots. Another is that your pages load more quickly, providing a better user experience.

Architecture and Coding for Search Engines

We pay attention to site navigation so that customers can easily reach your content, and search engines can also. The site is organized so that page names and the site structure both reflect your key words and phrases. Each individual page is optimized to reflect the appropriate key phrases and descriptions, and images include test alternatives that describe the image and support keyword density when viewed by search engine robots.

Ease of Maintenance

When preparing to build a web site, we consider how it is to be maintained. Some clients wish to use a page editing program, like Macromedia's Contribute. Others find a Content Management System (CMS) a useful approach that allows multiple authors to provide content to the editing team. Other clients will provide updates when they are required and ask us to maintain their site.

Database Driven Sites

Sites with extensive content are usually best produced with a database driven site that ensures that all content meets corporate standards for presentation while also making it easy to add and subtract content when required. We incorporate search engine friendly structure in the page templates to help market the site. We have built sites with thousands of products displaying in multiple languages, including English, Spanish and Traditional Chinese.

Ecommerce

We offer multiple ecommerce solutions capable of handling many products and categories. We help you select the appropriate solution that integrates best into your company's operational systems. Packages are available to run on both Windows and Unix servers. Again, we pay careful attention to search engine visibility. We also can suggest marketing techniques to help build customer loyalty to your online store.

Operations -- Customers, Extranets and Intranets

Your web site can also provide you the tools to enhance customer relationship management and save operational costs. We can provide opt-in email subscription systems so you can easily deliver special offers to existing and potential customers.

Your web site can also be the platform that brings your far-flung staff together to work together securely online, saving travel costs and speeding decision making. It can also facilitate fast communications with your customers, allowing you to deliver quotes, share documents and manage the approval process online.

Let us work with you to build a more effective work environment.