Fast Results from Pay Per Click

Optimizing your site for search engines (SEO) is a long-term process that pays dividends, but it does take time to rise to the top of the rankings. To complement SEO efforts, a second path we often suggest is purchasing Sponsor Links on several major search engines.

These Pay Per Click (PPC) listings are dynamic, with the bidding happening in real time. If you have the top bid, you are typically charged 1 cent more than the next higher bidder. You pay only when someone clicks through to your site. We work with you to establish a budget with the major sellers (Google, Yahoo! Search, and MSN, for instance). We then find the best ad buys to deliver qualified customers to you. We will typically buy phrases rather than words, since serious customers normally put more words into their search than do window shoppers.

Searchers who are actively buying use longer phrases than browsers. To give you the best value we would bid on a variety of phrases for you, since they cost you less and come from more likely prospects. Our responsibility is to find you the best value we can for your online advertising dollar. Each month you will receive a report detailing which keywords are producing visits and their costs. We review the progress of your campaign in real time – 24 hours a day your account can be reviewed and adjusted.

A proactive keyword ad program can deliver results immediately, and feedback is in real time. Your program can be adjusted quickly as you see how consumers react to your ads and their placement. Tools are available to track click-throughs to give concrete return on investment data.

Keyword ad buys are a cost effective way to get consumers to your web site quickly, so you can make a sale.